About John

John Bidwell

Hi. Welcome to Synaptic Branding, the blog where branding and marketing is viewed through the ever widening lens of brain and behavior science. This intersection of science and selling is often referred to as neuromarketing (neuromarketing 101 blog).

We don’t own lab coats. We approach the topic from the field of branding and marketing, which is our bailiwick. We cover neuroscience research, what it might mean to the business, and wrestle with the ethical issues, such as whether we want new technologies to turn us into consuming autobots.

When not blogging, I preside over Bidwell ID, a branding and marketing firm in Florence, MA that celebrated its tenth year in 2009. We work with a range of clients—health care (Baystate Health), software (Atalasoft), and consumer (Surly Brewing)—to keep things interesting and fresh, though we do have deep experience in education (Wentworth Institute of Technology) and nonprofits (MassHumanities). We’ve won a plethora of awards from the Ad Club and CASE. We organized the region’s first branding symposium, and I speak at conferences and events. I’ve authored articles for WorldView magazine and regional publications, and edited the critically acclaimed Monique and the Mango Rains.

Other bio tidbits include:

• Being on the board of the local United Way and heading up their 3-5 year strategic plan
• Served in the Peace Corps (Mali)
• Earned a degree in religious studies from McGill University
• Numerous art shows of Mali paintings
• Eagle Scout and Order of the Arrow

Lastly, I can shake my eyes.