Category Archives: Consulting

December 22, 2009

Social vs. Market Norms

Beware the struggle to serve both business and society Do companies have a responsibility to fight consumerism? We all know the answer to that: no. It is the individual consumer’s responsibility to figure out what is best. Caveat emptor, kid. Now let me rephrase the question: do we have a responsibility to our children? Most people [...]
Also posted in Ethics, Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment
December 9, 2009

Newcomers and Outsiders Raise Performance

Rocking the boat actually brings smoother sailing You may be surprised, but I’ve often felt that consultants are overrated. What they give—a binder of good suggestions—doesn’t always  justify the fee. But often consultants can provide something no insider can: a new perspective. A consultant’s success may have less to do with their product than their simple [...]
Also posted in Creativity, Management | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment