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Category Archives: Consulting
Social vs. Market Norms
Beware the struggle to serve both business and society
Do companies have a responsibility to fight consumerism? We all know the answer to that: no. It is the individual consumer’s responsibility to figure out what is best. Caveat emptor, kid.
Now let me rephrase the question: do we have a responsibility to our children? Most people [...]
Also posted in Ethics, Marketing Tagged bottom line, carbon footprint, caveat emptor, compensation, consumerism, Corporate Social Responsibility, CSR, Dan Ariely, Duke University, eco-friendly, environment, Ethics, Greenwashing, guilt offsetting, individualism, market norms, Marketing, materialism, philosophy, Predictably Irrational, recycling, Santa, self-esteem, social norms, Todd Verlander Leave a comment
Newcomers and Outsiders Raise Performance
Rocking the boat actually brings smoother sailing
You may be surprised, but I’ve often felt that consultants are overrated. What they give—a binder of good suggestions—doesn’t always justify the fee. But often consultants can provide something no insider can: a new perspective. A consultant’s success may have less to do with their product than their simple [...]
Also posted in Creativity, Management Tagged Branding, Brigham Young University, BYU, clients, consultants, customers, discomfort, groups, harmony, Katie Liljenquist, Marketing, Marketing tips, Marriott School of Management, newcomers, Northwestern University, organization, productivity, Scientific American Mins, students Leave a comment
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Better Branding Through Bickering