Category Archives: Ethics

January 26, 2010

Shopper, Know Thyself

Uncover “covert marketing” to shop smarter The same impulse behind my degree in religious studies is responsible for my interest in neuroscience and behaviorism in branding and marketing. I want to know what people believe, and what motivates them. I also believe that a deeper understanding of these things makes us better decision makers. (And I’m [...]
Also posted in Marketing | Tagged , , , , , , , , , , , , , , | Leave a comment
December 22, 2009

Social vs. Market Norms

Beware the struggle to serve both business and society Do companies have a responsibility to fight consumerism? We all know the answer to that: no. It is the individual consumer’s responsibility to figure out what is best. Caveat emptor, kid. Now let me rephrase the question: do we have a responsibility to our children? Most people [...]
Also posted in Consulting, Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment
August 7, 2009

Be Careful When You Roll Your Eyes

Stereotypical Marketing Are dads finally getting fed up with advertising that portrays them as morons? Well, even if they all aren’t, at least one person is; Gael Fashingbauer Cooper wants more “nuance” in marketing. I’m a reflexive eye roller, especially when I consider the topic is political correctness. Cooper’s piece made my eyes roll. I mean, why get [...]
Also posted in Marketing | Tagged , , , , , , | Leave a comment
June 12, 2009

What’s on Your Subconscious Mind?

Is Subliminal Marketing for You? It was 1981 when I discovered sex in photos of ice cubes and Ritz crackers. I was a high school junior and I was desperate. This was back when finding anything about sex was difficult. Dr. Wilson Bryan Key and his books Media Sexploitation and Subliminal Seduction changed that. He revealed how [...]
Also posted in Marketing, Sex, Subliminal | Tagged , , , , , , , , , , , , | Leave a comment