Category Archives: Gender

September 14, 2009

Flexing a Little Spending Muscle

Marketing to Men Last time I blogged about how marketers are sidelining male customers, since women command the majority of consumer dollars. Why is this so? Traditionally, men are more likely to spend their paychecks on things that last a long time: a car, a hammer, or a lawn mower. As a result, they simply shop [...]
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September 8, 2009

Follow the Money

Selling to Women Times are tough for mossy chests, gold chains, and wife beaters. Reihan Salam, a fellow at the New American Foundation and author of the recent Foreign Policy article “The Death of Macho,” writes that the ascendancy of women is nothing less than a “full-scale revolution the like of which human civilization have never experienced.” [...]
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