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Category Archives: History
February 8, 2010
Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).
July 24, 2009
The Explosion of Neurological Knowledge I finished Descartes Bones: A Skeletal History of the Conflict Between Faith and Reason by Russell Shorto on the same day that I banged heads with my standard poodle Dudley. I was left dazed and my eyebrow swollen and bloodied. From Dudley, I mean, but the book and bump left me [...]