Category Archives: History

February 8, 2010

Neuromarketing 101

Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).

Also posted in Marketing | Tagged brain, Branding, Daimler, Dan Ariely, EEG, fMRI, Freakonomics, Frito-Lay, Google, History, Marketing, Martin Lindstrom, neuroeconomics, neuromarketing, Neuroscience, New York Times, Predictably Irrational, Stephen J. Dubner, the Weather Channel, Time Magazine | 2 Comments

July 24, 2009

Engaging the Head

The Explosion of Neurological Knowledge I finished Descartes Bones: A Skeletal History of the Conflict Between Faith and Reason by Russell Shorto on the same day that I banged heads with my standard poodle Dudley. I was left dazed and my eyebrow swollen and bloodied. From Dudley, I mean, but the book and bump left me [...]

Posted in History | Tagged Descartes, History, Marketing, neurology, Phineas Gage, Russell Shorto | Leave a comment

Sign up for our Newsletter (Enter Email Address)
Categories
- Branding
- Consulting
- Creativity
- Ethics
- Gender
- History
- Management
- Marketing
- Music/Sound
- Nostalgia
- Packaging
- Presentations
- Research
- Review
- Sex
- social networking
- Subliminal
- Uncategorized
Most Popular Articles
Blogs on the brain and marketing

Category Archives: History

Neuromarketing 101

Engaging the Head

Search

Sign up for our Newsletter (Enter Email Address)

Categories

Most Popular Articles

Blogs on the brain and marketing