Category Archives: Marketing

December 6, 2011

Just Say Thank You

A little appreciation goes a long way You probably thank your clients in some way as a matter of course. It’s definitely the polite thing to do (my Mom told me that). But it’s more than that. Studies show that a simple thank-you has a significant impact in both social and business settings. In short, gratitude [...]
Also posted in Branding, social networking | Leave a comment
November 29, 2011

Patients are Increasingly Online

The Case for Engaging Patients on Their Turf by Bonnie Freitas, Marketing Assistant The return of flu season reminds us that there is something new in the air: more doctors and patients are engaging outside the exam room, online. It’s already commonplace for patients to research their symptoms online and even to self-diagnose. They might put themselves at [...]
Also posted in social networking | 1 Comment
October 6, 2011

Ask Your Customers for a Favor

Ben Franklin’s Marketing Tip When you like someone, you do nice things for them, right? Not necessarily. Psychologists tell us that it can work the other way around: we like people more when we’re nice to them. (The reverse is also true: we come to hate those we treat badly.) This doesn’t seem to make sense until [...]
Also posted in Branding, Management | Leave a comment
September 15, 2011

Animals on the Brain

In marketing, critters can be an asset or a liability Animals loom large in human culture and consciousness. That’s not news. At my house, Dudley practically runs the place (poodles are that smart). What is news is that our brains are very specifically wired to pay attention to animals of all kinds. Recent research has revealed that [...]
Also posted in Branding | 1 Comment
July 29, 2011

A More Agile Market Communications Plan

Stickiness Means Analytics Plus Planning I’m all for throwing spaghetti on the walls. It’s fun! I learned that from my sons years ago. But I also learned that actually, it rarely sticks. If you are not careful, you may find the same thing to be true of online analytics. Google Analytics is more powerful than you can even imagine. [...]
Posted in Marketing | 2 Comments