Category Archives: Marketing

July 19, 2011

Biological Roots of Art and Design

It is not all subjective My Ann Arbor beer buddy, and retired University of Michigan Professor, Charles Butter, PhD recently launched “Crossing Cultural Borders: Universals in Art and Their Biological Roots.” But don’t let the academic titles deter you. Charlie’s book is as accessible as a Corona on Cinco de Mayo: easy to digest, fun, and [...]
Also posted in Creativity, Review | 2 Comments
June 23, 2011

Messaging for Hard Times

Is Status Quo the Way to Go? You’ve just been paid, and you’re feeling pretty flush what with all that cash in your pocket (so to speak). So the next time you’re in CVS, you go ahead and do it: you pass over the cavity-fighting toothpaste for the whitening toothpaste that’s going to turn your teeth [...]
Also posted in Branding | Leave a comment
April 28, 2011

The Kids are All Right

Virtually You: How Online is Radically Changing Our Offline Personality by Elias Aboujaoude, MD Author and psychiatrist Elias Aboujaoude, MD has released Virtually You: How Online is Radically Changing Our Offline Personality, a curmudgeonly book about how spending so much time online is making us vicious, childish, and narcissistic. I must confess that I’ve read only [...]
Also posted in Branding, Review | 4 Comments
April 1, 2011

Sneezing Sells!

Believe what comes from their mouths! According to recent studies, a sneeze is worth a thousand words…and thousands of dollars! Researchers at the National Institute for NeuroNasology found that a nose blow does more than clear the nostrils (even if it doesn’t clear the air!), it reveals an individual’s intentions. Dr. Bill Nares sums it up, [...]
Also posted in Research | 1 Comment
January 31, 2011

Can You be Trusted? Start with Saying So.

Customers are wired to believe it I’ve said it before: trust is the most important thing a business can cultivate. Yet these days, trust—especially of marketers—is hard to come by in the U.S. I’ve blogged about ways to foster trust before. But add to the top of that list a dead-simple yet overlooked way to approach the [...]
Posted in Marketing | 1 Comment