Category Archives: Music/Sound

October 14, 2009

Tuning into Yesteryear

Marketing Nostalgia and Music Hours before boarding a plane for Bamako in 1989, I purchased the B-52s’ then-newest album, Cosmic Thing. I listened to it all the way to Mali, and I listened to for the next two years as I worked in the sub-Sahel of West Africa. Meanwhile, the B-52s supplied the fitting soundtrack with [...]
Also posted in Nostalgia | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment
July 16, 2009

What’s Your Pitch?

How sound and music can influence your marketing Co-posted with Lisa Lococo, consumer behavior analyst Everything you do in marketing sends a message. Do you pay attention to the sound of your business? Studies have shown the importance of sound, especially music, and how it subconsciously influences consumer behavior.
Also posted in Marketing | Tagged , , , , , , | 4 Comments
July 2, 2009

Just Beat It

How Music Influences the Mind Co-posted with Lisa Lococo, consumer behavior analyst The majority of branding and marketing efforts define visuals (logo and colors) and messaging (tagline and headlines), and pay scant attention to sound. This is changing. Since the early 70s studies have been showing–or rather telling–just how sound, especially music, influence emotions. The New Age [...]
Also posted in Marketing | Tagged , , , , , | Leave a comment