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Category Archives: Nostalgia
Positively Reminiscent
Nostalgia marketing can be a cure in dark times
< My great-great grandma (on far right camel) in Egypt, circa 1900
I get a kick out of old family photos. When visiting kin, it is normal for me to take photographs off the walls and extract them from albums so I can take my own digital copies. [...]
Also posted in Marketing Tagged Allstate, Apollo, Branding, Cotton Inc, Elisabeth Sullivan, General Mills, Louis Vuitton, Marketing, Marketing News, Mountain Dew, Nationwide, New York Times, Nostalgia, Pepsi, retro marketing, Romanticism, Target Leave a comment
Tuning into Yesteryear
Marketing Nostalgia and Music
Hours before boarding a plane for Bamako in 1989, I purchased the B-52s’ then-newest album, Cosmic Thing. I listened to it all the way to Mali, and I listened to for the next two years as I worked in the sub-Sahel of West Africa. Meanwhile, the B-52s supplied the fitting soundtrack with [...]
Also posted in Music/Sound Tagged Adidas, Avenged Sevenfold, Bamako, Centrum, Cosmic Thing, David Beckham, dementia, Frankie Goes to Hollywood, Katy Perry, Loveshack, Marketing, memory, Missy Elliott, Nostalgia, Petr Janata, Relax, retro, Slipknot, Virgin, West Africa Leave a comment
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