Sign up for our Newsletter (Enter Email Address)
Categories
Most Popular Articles
Blogs on the brain and marketing
Category Archives: Research
Neuromarketing: the new “Mozart Effect”?
The future is usually hazy for me. I wasn’t impressed when first introduced to the Macintosh II in 1988, figuring the computer would take its place beside the waxer as a pasteup tool. I didn’t predict my wife would be upset when I forgot her birthday. But it was clear to me that neuromarketing would be [...]
Also posted in Marketing Tagged Francis Rausher, Marketing, marketing research, Mozart Effect, Neurobranding, neuromarketing, NPR 4 Comments
Triangulation Tour de Force
Neuromarketing works best when cross-referenced with other research.
When I was in the Peace Corps, our bible, so to speak,was Where There is No Doctor, the most widely used health-education book in tropical and subtropical countries. (It’s been translated into more than 100 languages!)
This testament to better health provides valuable advice, such as: if a variety of [...]
Also posted in Management, Marketing Tagged biometrics, Branding, Campbell's, Fast Company, Jennifer Williams, Marketing, Neurobranding, neuromarketing, Neuroscience, Peace Corps., Research, triangulation, Twitter, Verilliance 1 Comment
Why The Usual Suspects—Focus Groups—Suck
Better market research through neuroscience. And the one number that will never change.
Try as we might, marketing is still more a guessing game than anybody wants. Eighty percent of new products and services fail within their first six months. Most Hollywood films and TV pilots fail. And that includes those that were vetted by focus [...]
Also posted in Marketing Tagged Branding, Brighthouse Institute, Coke, Darwinism, DeLorean, Gerald Zaltman, Harvard Business School, Hollywood, Marketing, metrics, neuromarketing, Neuroscience, New Coke, P&G, Procter & Gamble, Roger Dooley, success rate 1 Comment
Follow us on Twitter
Find us on Facebook
Subscribe
Sneezing Sells!