Category Archives: Research

June 28, 2010

Neuromarketing: the new “Mozart Effect”?

The future is usually hazy for me. I wasn’t impressed when first introduced to the Macintosh II in 1988, figuring the computer would take its place beside the waxer as a pasteup tool. I didn’t predict my wife would be upset when I forgot her birthday. But it was clear to me that neuromarketing would be [...]
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April 12, 2010

Neuromarketing Slideshare Available

Interested in viewing our neuromarketing presentation from last week’s Communication and Leadership Conference at Western New England College? Download the PDF or view it online at Slideshare. Thanks again to Jennifer Williams of Verilliance for being the perfect co-presenter. Neuromarketing View more presentations from John Bidwell.
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March 31, 2010

Triangulation Tour de Force

Neuromarketing works best when cross-referenced with other research. When I was in the Peace Corps, our bible, so to speak,was Where There is No Doctor, the most widely used health-education book in tropical and subtropical countries. (It’s been translated into more than 100 languages!) This testament to better health provides valuable advice, such as: if a variety of [...]
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January 11, 2010

Why The Usual Suspects—Focus Groups—Suck

Better market research through neuroscience. And the one number that will never change. Try as we might, marketing is still more a guessing game than anybody wants. Eighty percent of new products and services fail within their first six months. Most Hollywood films and TV pilots fail. And that includes those that were vetted by focus [...]
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