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Category Archives: Review
The Kids are All Right
Virtually You: How Online is Radically Changing Our Offline Personality by Elias Aboujaoude, MD
Author and psychiatrist Elias Aboujaoude, MD has released Virtually You: How Online is Radically Changing Our Offline Personality, a curmudgeonly book about how spending so much time online is making us vicious, childish, and narcissistic. I must confess that I’ve read only [...]
Also posted in Branding, Marketing 4 Comments
Good Practices Never Go Out of Style
Book Review: About Face—The Secrets of Emotionally Effective Advertising by Dan Hill
Conducting primary neuromarketing research is expensive. But I see neuromarketing becoming accessible to small and mid-size companies in two ways. The first is that the tools of neuro research are becoming cheaper, making it easier for smaller research providers to get involved or for [...]
Also posted in Marketing Tagged About Face The Secrets of Emotionally Effective Advertising, advertising, book review, Dan Hill, design, logo, Marketing, Neurobranding, neuromarketing Leave a comment
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Biological Roots of Art and Design