Category Archives: social networking

December 6, 2011

Just Say Thank You

A little appreciation goes a long way You probably thank your clients in some way as a matter of course. It’s definitely the polite thing to do (my Mom told me that). But it’s more than that. Studies show that a simple thank-you has a significant impact in both social and business settings. In short, gratitude [...]
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November 29, 2011

Patients are Increasingly Online

The Case for Engaging Patients on Their Turf by Bonnie Freitas, Marketing Assistant The return of flu season reminds us that there is something new in the air: more doctors and patients are engaging outside the exam room, online. It’s already commonplace for patients to research their symptoms online and even to self-diagnose. They might put themselves at [...]
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November 18, 2010

Trouble on the Front Line of Authenticity

Trust in peer networks takes a nosedive Let’s assume your business is overflowing with 100-percent genuine authenticity. As it should be. Now, what’s the best way to broadcast and cultivate that authenticity? Social networking, right? Not so fast: already, the credibility of social networks among consumers isn’t what it used to be.
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June 11, 2010

Creepy Crawlers

Facebook’s Big Brother issue Professor George Milne of the University of Massachusetts studies online privacy and why some businesses—like Facebook—are starting to give us the creeps. Facebook CEO Mark Zuckerberg has been clear that he believes we should all be open with our personal information. He put that belief into action by setting Facebook privacy defaults that [...]
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