Category Archives: Uncategorized

November 30, 2010

The Case for Charity Termination

I didn’t join the board of the United Way of Hampshire Country because of its mission, which frankly didn’t stir me. I joined because I knew that my time—which I highly value—would be well spent. Charities are good only if they are effective. I refuse to waste my time on a charity simply because its mission [...]
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May 20, 2010

Podcast: Sex Doesn’t Sell Products

(although it does a good job of selling itself) Synaptic Branding 005: Sex Doesn’t Sell Products This is a repost—with a new accompanying podcast—of one of our most popular blogs. I have a long-standing vision of myself as the big advertising art director. I’m donning peg-leg Armanis with a tight crotch, and sporting a flowing Diesel Sevento shirt. [...]
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April 19, 2010

Podcasts Now Available

Synaptic Branding for Your Ears After a string of people suggested podcasting the blog, we obliged! We’ve started with a few of the favorite posts, and will expand from here. Great thanks to the talented  Dennis Crommett for production and theme music! Synaptic Branding 001: Neuromarketing 101 Synaptic Branding 002: You Put a Spell on Me Synaptic Branding 003: [...]
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March 24, 2010

Knowing Brains with Rebecca Saxe

Honoring Ada Lovelace Day and women in science Today is the second annual Ada Lovelace Day, the day that bloggers post about the achievements of women in technology and science. The day’s namesake honors the Countess of Lovelace (1815-1852), the only (legitimate) child of Lord Byron, who was gunning for a “glorious boy.” (Ha! The “deaf tyranny [...]
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January 5, 2010

Sex Doesn’t Sell Products

(although it does a good job of selling itself) Synaptic Branding 005: Sex Doesn’t Sell Products I have a long-standing vision of myself as the big advertising art director. I’m donning peg-leg Armanis with a tight crotch, and sporting a flowing Diesel Sevento shirt. My face is perfectly framed by Calvin Klein glasses. (Hey, I’ve already got [...]
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