Comments for Synaptic Branding

Comment on Just the Facts (and Story), Ma’am by Us vs. Them | Synaptic Branding

Us vs. Them | Synaptic Branding — Fri, 16 Jul 2010 17:47:03 +0000

[...] Plus, a rivalry makes a great story. And as I’ve blogged about, the brain loves a story. [...]

Comment on Keeping it simple wins every time by Us vs. Them | Synaptic Branding

Us vs. Them | Synaptic Branding — Fri, 16 Jul 2010 17:41:18 +0000

[...] and white. It’s easy to understand. Which plays right into one of neuromarketing’s basic rules: keep it simple. Our brains prefer things that are easy to think [...]

Comment on You Put a Spell on Me by PPC Agency

PPC Agency — Tue, 13 Jul 2010 00:02:14 +0000

This is the problem with marketing in general. When you make it more complicated than it really is, you can have your message lost in translation.

Comment on Triangulation Tour de Force by Neuromarketing: the new “Mozart Effect”? | Synaptic Branding

Neuromarketing: the new “Mozart Effect”? | Synaptic Branding — Tue, 29 Jun 2010 13:20:21 +0000

[...] And who doesn’t want smarter marketing? The key is to not run wild with a one modest study, even–or especially– if it seems to reinforce what you want in the first place (confirmation bias strikes again). This is the biggest concern of neuroscientists: that marketers will abuse scientific findings. The Mozart effect story is a reminder for us to use and triangulate multiple data sources. [...]

Comment on Neuromarketing: the new “Mozart Effect”? by bidwellid

bidwellid — Tue, 29 Jun 2010 06:36:13 +0000

Thanks Jennifer. I'm usually a blogging slowpoke, but this one just hit me in this morn's shower.

Comment on Neuromarketing: the new “Mozart Effect”? by gabocaste (Gabriel Castellanos )

gabocaste (Gabriel Castellanos ) — Tue, 29 Jun 2010 02:49:01 +0000

Neuromarketing: the new “Mozart Effect”? http://tinyurl.com/2afsfx6 (via @bidwellid & @Verilliance )

Comment on Neuromarketing: the new “Mozart Effect”? by Verilliance

Verilliance — Tue, 29 Jun 2010 02:20:22 +0000

Excellent post.

Comment on Beliefs of a Feather by Neuromarketing: the new “Mozart Effect”? | Synaptic Branding

Neuromarketing: the new “Mozart Effect”? | Synaptic Branding — Mon, 28 Jun 2010 14:57:33 +0000

[...] modest study, even–or especially– if it seems to reinforce what you want in the first place (confirmation bias strikes again). This is the biggest concern of neuroscientists: that marketers will abuse [...]

Comment on Knowing Brains with Rebecca Saxe by Neuromarketing: the new ‘Mozart Effect?’ | Synaptic Branding

Neuromarketing: the new ‘Mozart Effect?’ | Synaptic Branding — Mon, 28 Jun 2010 13:53:40 +0000

[...] modest study, even–or especially– if it seems to reinforce what you want in the first place. This is the biggest concern of neuroscientists: that marketers will abuse scientific findings. The ‘Mozart Effect’ story is a reminder [...]

Comment on Brand Rituals by Social Standing Is Number One | Synaptic Branding

Social Standing Is Number One | Synaptic Branding — Fri, 25 Jun 2010 15:49:38 +0000

[...] Develop rituals. Customers can appreciate being part of a [...]