http://www.bidwellid.com/blog/knowing-brains-with-rebecca-saxe/ Practical Marketing & Branding Tips from the Heady World of Brain Science Thu, 08 Dec 2011 15:00:58 +0000 hourly 1 http://www.bidwellid.com/blog/knowing-brains-with-rebecca-saxe/comment-page-1/#comment-1804 Neuromarketing: the new ‘Mozart Effect?’ | Synaptic Branding Mon, 28 Jun 2010 13:53:40 +0000 http://www.bidwellid.com/blog/?p=782#comment-1804 [...] modest study, even–or especially– if it seems to reinforce what you want in the first place. This is the biggest concern of neuroscientists: that marketers will abuse scientific findings. The ‘Mozart Effect’ story is a reminder [...] [...] modest study, even–or especially– if it seems to reinforce what you want in the first place. This is the biggest concern of neuroscientists: that marketers will abuse scientific findings. The ‘Mozart Effect’ story is a reminder [...]

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