Communication and Leadership Conference
Western New England College
Springfield, MA
Wednesday, April 7, 2010, 7:30 a.m. – 4:00 p.m.
Brain Sells
Neuromarketing Workshop
9:15 a.m. – 10:30 a.m.
Marketing is in the middle of a pivotal transition with the introduction of neuromarketing or the use of brain science and modern behaviorism to help marketers create better products and services. Find out what science is learning from the study of consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. And find out what it means for you and your marketing efforts.
Presenters
Jennifer Williams, is a social media strategist and web marketer at Verilliance and Disc. Her recent work on neuromarketing appeared in Fast Company.
John Bidwell, neuromarketing blogger and president of Bidwell ID, a strategic marketing and branding firm.
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Neuromarketing Presentation
Communication and Leadership Conference
Western New England College
Springfield, MA
Wednesday, April 7, 2010, 7:30 a.m. – 4:00 p.m.
Brain Sells
Neuromarketing Workshop
9:15 a.m. – 10:30 a.m.
Marketing is in the middle of a pivotal transition with the introduction of neuromarketing or the use of brain science and modern behaviorism to help marketers create better products and services. Find out what science is learning from the study of consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. And find out what it means for you and your marketing efforts.
Presenters
Jennifer Williams, is a social media strategist and web marketer at Verilliance and Disc. Her recent work on neuromarketing appeared in Fast Company.
John Bidwell, neuromarketing blogger and president of Bidwell ID, a strategic marketing and branding firm.