Tag Archives: Ad skepticism

Podcast: Synaptic Branding 002: You Put a Spell on Me Making too much of neuroscience in marketing? “John,” Charlie said, leaning toward me over his Smithwick’s ale, “beware of making too much of neuroscience and marketing.” I dropped an onion ring in my lap, missing my napkin and greasing my pants. I cursed. Charlie Butter is an old [...]