Tag Archives: advertising

November 1, 2010

Good Practices Never Go Out of Style

Book Review: About Face—The Secrets of Emotionally Effective Advertising by Dan Hill Conducting primary neuromarketing research is expensive. But I see neuromarketing becoming accessible to small and mid-size companies in two ways. The first is that the tools of neuro research are becoming cheaper, making it easier for smaller research providers to get involved or for [...]

Posted in Marketing, Review | Also tagged About Face The Secrets of Emotionally Effective Advertising, book review, Dan Hill, design, logo, Marketing, Neurobranding, neuromarketing | Leave a comment

October 25, 2010

Authenticity? Just do it.

Hiding behind hollow messaging is just another attempt at control In my last post, I wondered whether Gap’s terrible new logo was not a misstep but rather a brilliantly fabricated authenticity moment: it allowed the company to appear responsive to its customers by quickly reverting to its iconic blue box (btw, neuroscience may help explain why [...]

Posted in Branding, Marketing | Also tagged authenticity, David Carroll, Facebook, GAP, Kevin Smith, Marketing, Neurobranding, neuromarketing, Twitter, YouTube | 1 Comment

May 20, 2010

Podcast: Sex Doesn’t Sell Products

(although it does a good job of selling itself) Synaptic Branding 005: Sex Doesn’t Sell Products This is a repost—with a new accompanying podcast—of one of our most popular blogs. I have a long-standing vision of myself as the big advertising art director. I’m donning peg-leg Armanis with a tight crotch, and sporting a flowing Diesel Sevento shirt. [...]

Posted in Marketing, Sex, Uncategorized | Also tagged bidwell id, Branding, Marketing, Neurobranding, neuromarketing, podcast, Scientific American Mind, selling, Sex | 1 Comment

May 10, 2010

Make It Funny

Humor is attention-getting, memorable—and persuasive It’s the funny ads that go viral. And funny ads regularly clean up the Clio awards, advertising’s Oscars. Marketers have always relied on humor, but now brain science is helping us understand why it works so well—and how best to use it.

Posted in Creativity, Marketing | Also tagged amygdala, brain science, Branding, Clio, Danier Leather, funny, humor, Marketing, Neurobranding, neuromarketing, Neuroscience, Old Spice, Scientific American Mind, surprise | Leave a comment

February 1, 2010

Celebrity endorsements can be deadly

Harnessing a big name can be a big asset or a big problem. A few years back we worked on the Green Belt Movement’s fundraising materials. One of our goals was to manage founder and Nobel Peace Prize recipient Wangari Maathai’s growing celebrity presence vis-à-vis the organization. Maathai might inspire, but donors actually gave to the [...]

Posted in Marketing | Also tagged actor, Ad Age, Africa, AIDS, American Family Publishers, Best Buy, Bono, Branding, Business Week, Cattlemen's Beef Board, celebrities, Christy Turlington, Ed McMahon, George Foreman, Green Belt Movement, James Garner, Jared Fogle, Kobe Bryant, Like a Prayer, Madonna, Martha Stewart, McDonalds, Michael Jordan, Newsweek, Nike, Nobel Peace Prize, Noreena Hertz, Paul Marcarelli, Paul Newman, pitch, promotion, Red Campaign, Shaquille O'Neal, spokesperson, Steven Spielberg, Subway, The Debt Threat, Tiger Woods, Verizon, Wangari Maathai | Leave a comment

Tag Archives: advertising

Good Practices Never Go Out of Style

Authenticity? Just do it.

Podcast: Sex Doesn’t Sell Products

Make It Funny

Celebrity endorsements can be deadly

Search

Sign up for our Newsletter (Enter Email Address)

Categories

Most Popular Articles

Blogs on the brain and marketing