Tag Archives: advertising

January 26, 2010

Shopper, Know Thyself

Uncover “covert marketing” to shop smarter The same impulse behind my degree in religious studies is responsible for my interest in neuroscience and behaviorism in branding and marketing. I want to know what people believe, and what motivates them. I also believe that a deeper understanding of these things makes us better decision makers. (And I’m [...]
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January 5, 2010

Sex Doesn’t Sell Products

(although it does a good job of selling itself) Synaptic Branding 005: Sex Doesn’t Sell Products I have a long-standing vision of myself as the big advertising art director. I’m donning peg-leg Armanis with a tight crotch, and sporting a flowing Diesel Sevento shirt. My face is perfectly framed by Calvin Klein glasses. (Hey, I’ve already got [...]
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December 18, 2009

Hindsight Bias and Marketing Management

Why we say we can predict anything … after the fact Creativity needs room to breathe. There is no faster way to suffocate imagination than negative comments such as “I’ve seen that before” and “That’s not new.” Likewise, when a project doesn’t go well, somebody usually chimes in with “You should have seen that coming,” implying [...]
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