Tag Archives: behaviorism

April 1, 2010

Neuromarketing Presentation

Communication and Leadership Conference Western New England College Springfield, MA Wednesday, April 7, 2010, 7:30 a.m. – 4:00 p.m. Brain Sells Neuromarketing Workshop 9:15 a.m. – 10:30 a.m. Marketing is in the middle of a pivotal transition with the introduction of neuromarketing or the use of  brain science and modern behaviorism to help marketers create better products and services. Find out what science is [...]
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January 26, 2010

Shopper, Know Thyself

Uncover “covert marketing” to shop smarter The same impulse behind my degree in religious studies is responsible for my interest in neuroscience and behaviorism in branding and marketing. I want to know what people believe, and what motivates them. I also believe that a deeper understanding of these things makes us better decision makers. (And I’m [...]
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