Tag Archives: bidwell id

May 20, 2010

Podcast: Sex Doesn’t Sell Products

(although it does a good job of selling itself) Synaptic Branding 005: Sex Doesn’t Sell Products This is a repost—with a new accompanying podcast—of one of our most popular blogs. I have a long-standing vision of myself as the big advertising art director. I’m donning peg-leg Armanis with a tight crotch, and sporting a flowing Diesel Sevento shirt. [...]
Posted in Marketing, Sex, Uncategorized | Also tagged , , , , , , , , | 1 Comment
November 23, 2009

Branding’s Challenge: Controlling Language

You don’t own that A lot of brand experts talk about “owning” words. Tony Robbins, for example, owns “motivation”; Apple owns “innovations”; and President Obama owns “hope.” Experts propose exercises such as, “if you looked up the word ________ in the dictionary, you’d find a photo of our company.”
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November 20, 2009

Making Sponsorship More Visible

Don’t blend in with the scenery Most event sponsorships are lost branding opportunities, which is too bad for everyone involved. The sponsor usually doesn’t get any real recognition, which in turn makes is less likely that firms will renew their sponsorship. So how can we move beyond slapping a logo on an event Web page or [...]
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October 27, 2009

A World of Inspiration

Podcast: Synaptic Branding 003: A World of Inspiration The 10,000 hour rule, dating other cultures, and creativity I grew up drawing and painting. With my grandmother’s intervention, I even had the opportunity to have my work critiqued by Andrew Wyeth. Andy’s advice: if you want to be good, you just have to put in your time. He [...]
Posted in Creativity, Management, Marketing | Also tagged , , , , , , , , , , , , , , , , | 2 Comments
July 16, 2009

What’s Your Pitch?

How sound and music can influence your marketing Co-posted with Lisa Lococo, consumer behavior analyst Everything you do in marketing sends a message. Do you pay attention to the sound of your business? Studies have shown the importance of sound, especially music, and how it subconsciously influences consumer behavior.
Posted in Marketing, Music/Sound | Also tagged , , , , , | 4 Comments