Tag Archives: bidwell id

July 10, 2009

Simply Persuasive

The Gospel of the Clear and Uncluttered One of the reasons that I love science in marketing is that it can confirm what I already believe. It is soooo satisfying to have a researcher in a starched lab coat tell me I’m right. A major theme in the Bidwell ID Holy Book of Branding and Marketing is [...]
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July 2, 2009

Just Beat It

How Music Influences the Mind Co-posted with Lisa Lococo, consumer behavior analyst The majority of branding and marketing efforts define visuals (logo and colors) and messaging (tagline and headlines), and pay scant attention to sound. This is changing. Since the early 70s studies have been showing–or rather telling–just how sound, especially music, influence emotions. The New Age [...]
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June 25, 2009

Hey, I’m Into Social Validation, Too

Marketing Follows the Masses Back in 1944, my Dad and Grandfather were enjoying a Ringling Brothers Circus when they looked up at a growing hole in the tent roof. The Big Top, an acre and a half of canvas waterproofed with paraffin wax and 6000 gallons of gasoline, had caught fire. They should have been [...]
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June 18, 2009

What Is It I Don’t Think I’m Seeing?

Subliminal Messaging Moves Beyond Sex After my last blog two people asked me the same question. “Just curious,” they said, “but how effective is subliminal advertising?” Good question. It’s an ongoing debate. Some camps debunk it totally, but recent research is keeping the discussion alive. The Skeptic’s Dictionary and Snopes say that there is no evidence subliminal [...]
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June 12, 2009

What’s on Your Subconscious Mind?

Is Subliminal Marketing for You? It was 1981 when I discovered sex in photos of ice cubes and Ritz crackers. I was a high school junior and I was desperate. This was back when finding anything about sex was difficult. Dr. Wilson Bryan Key and his books Media Sexploitation and Subliminal Seduction changed that. He revealed how [...]
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