Tag Archives: brain

May 5, 2010

Narrative Builds the Brand

Patrick Hanlon’s Primal Branding taps into belief systems—and neuromarketing Before I even knew about neuromarketing, I was inspired by Patrick Hanlon’s book Primal Branding. Patrick’s premise is that brands are belief systems. Like all belief systems, they consist of seven pieces of what Patrick calls “primal code”: a creation story, a creed, icons, rituals, sacred words, [...]

Posted in Branding, Marketing | Also tagged Branding, narrative, Neurobranding, neuromarketing, Neuroscience, Patrick Hanlon, Primal Branding, Thinktopia | 2 Comments

March 3, 2010

Accentuate the Negative

Negative Messaging Can Stick Better Most people will tell you they don’t like negative ads. The problem is, they work. They work very, very well. The reason is that the brain pays more attention to the negative than to the positive.

Posted in Marketing | Also tagged emotions, Marketing, negative, Neurobranding, neuromarketing, Neuroscience | 1 Comment

February 8, 2010

Neuromarketing 101

Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).

Posted in History, Marketing | Also tagged Branding, Daimler, Dan Ariely, EEG, fMRI, Freakonomics, Frito-Lay, Google, History, Marketing, Martin Lindstrom, neuroeconomics, neuromarketing, Neuroscience, New York Times, Predictably Irrational, Stephen J. Dubner, the Weather Channel, Time Magazine | 2 Comments

November 10, 2009

Patterns in Branding

“Variety in unity,” or the magical place between confusion and boredom Drinking buddy and neuroscience professor Charlie Butter commented on an early blog, but his comment really deserves its own post. Charlie writes: “Behavioral economics tells us much about irrational factors in our choices (but rational when considering our evolutionary history), but design in brands plays a [...]

Posted in Branding | Also tagged Adidas, art, Bangs & Bows, Behavior, Behavioral economics, Best Buy, Blackberry, boredom, brain mechanisms, Branding, Charlie Butter, confusion, Descartes, design, Dunkin' Donuts, emotional behavior, fractal, Google, Hairway to Heaven, Jackson Pollock, Kellogg, LimoLiner, logo, Marketing, Neuroscience, patterns, PayPal, Pepsi, Psychology, Snippety Dippedy Bob Do, spirals, Stop and Shop, Twitter, unity, University of Michigan, Windows | 2 Comments

Tag Archives: brain

Narrative Builds the Brand

Accentuate the Negative

Neuromarketing 101

Patterns in Branding

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