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Tag Archives: Branding
Make It Funny
Humor is attention-getting, memorable—and persuasive
It’s the funny ads that go viral. And funny ads regularly clean up the Clio awards, advertising’s Oscars. Marketers have always relied on humor, but now brain science is helping us understand why it works so well—and how best to use it.
Posted in Creativity, Marketing Also tagged advertising, amygdala, brain science, Clio, Danier Leather, funny, humor, Marketing, Neurobranding, neuromarketing, Neuroscience, Old Spice, Scientific American Mind, surprise Leave a comment
Narrative Builds the Brand
Patrick Hanlon’s Primal Branding taps into belief systems—and neuromarketing
Before I even knew about neuromarketing, I was inspired by Patrick Hanlon’s book Primal Branding. Patrick’s premise is that brands are belief systems. Like all belief systems, they consist of seven pieces of what Patrick calls “primal code”: a creation story, a creed, icons, rituals, sacred words, [...]
Posted in Branding, Marketing Also tagged brain, narrative, Neurobranding, neuromarketing, Neuroscience, Patrick Hanlon, Primal Branding, Thinktopia 2 Comments
Podcasts Now Available
Synaptic Branding for Your Ears
After a string of people suggested podcasting the blog, we obliged! We’ve started with a few of the favorite posts, and will expand from here. Great thanks to the talented Dennis Crommett for production and theme music!
Synaptic Branding 001: Neuromarketing 101
Synaptic Branding 002: You Put a Spell on Me
Synaptic Branding 003: [...]
Posted in Uncategorized Also tagged Creativity, Management, Marketing, Neurobranding, neuromarketing, podcast Leave a comment
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