Tag Archives: Branding

April 19, 2010

Podcasts Now Available

Synaptic Branding for Your Ears After a string of people suggested podcasting the blog, we obliged! We’ve started with a few of the favorite posts, and will expand from here. Great thanks to the talented  Dennis Crommett for production and theme music! Synaptic Branding 001: Neuromarketing 101 Synaptic Branding 002: You Put a Spell on Me Synaptic Branding 003: [...]
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April 12, 2010

Neuromarketing Slideshare Available

Interested in viewing our neuromarketing presentation from last week’s Communication and Leadership Conference at Western New England College? Download the PDF or view it online at Slideshare. Thanks again to Jennifer Williams of Verilliance for being the perfect co-presenter. Neuromarketing View more presentations from John Bidwell.
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April 5, 2010

The Virtues of Brand Guidelines

Ignore them only if you have money to spare. As a consciously documented representation of your company, branding is the foundation of your communications. Marketing, PR, and sales are how you tailor the brand to specific people and groups. Refining your brand is an ongoing process, but in general major changes in brand happen less frequently [...]
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April 1, 2010

Neuromarketing Presentation

Communication and Leadership Conference Western New England College Springfield, MA Wednesday, April 7, 2010, 7:30 a.m. – 4:00 p.m. Brain Sells Neuromarketing Workshop 9:15 a.m. – 10:30 a.m. Marketing is in the middle of a pivotal transition with the introduction of neuromarketing or the use of  brain science and modern behaviorism to help marketers create better products and services. Find out what science is [...]
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March 31, 2010

Triangulation Tour de Force

Neuromarketing works best when cross-referenced with other research. When I was in the Peace Corps, our bible, so to speak,was Where There is No Doctor, the most widely used health-education book in tropical and subtropical countries. (It’s been translated into more than 100 languages!) This testament to better health provides valuable advice, such as: if a variety of [...]
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