Sign up for our Newsletter (Enter Email Address)
Categories
Most Popular Articles
Blogs on the brain and marketing
Tag Archives: Branding
Neuromarketing 101
Podcast: Episode_001: Neuromarketing 101
You wanted an overview—here it is.
Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).
Posted in History, Marketing Also tagged brain, Daimler, Dan Ariely, EEG, fMRI, Freakonomics, Frito-Lay, Google, History, Marketing, Martin Lindstrom, neuroeconomics, neuromarketing, Neuroscience, New York Times, Predictably Irrational, Stephen J. Dubner, the Weather Channel, Time Magazine 2 Comments
Shopper, Know Thyself
Uncover “covert marketing” to shop smarter
The same impulse behind my degree in religious studies is responsible for my interest in neuroscience and behaviorism in branding and marketing. I want to know what people believe, and what motivates them. I also believe that a deeper understanding of these things makes us better decision makers. (And I’m [...]
We Must, We Must, We Must Improve Our Trust
Build it and they will pay attention
Scientists have discovered the “trust molecule”: oxytocin. One whiff of this hormone and even people you were specifically told aren’t trustworthy will suddenly seem like Boy Scouts. But until the day we can purchase Parfum de Confiance, we are left inducing trust the old-fashioned way: we have to earn [...]
Posted in Branding, Management, Marketing Also tagged Boy Scouts, Facebook, Goldman Sachs, Mark Zuckerberg, Marketing, neuromarketing, Neuroscience, oxytocin, panacea, Robert Menschel, self-promotion, Social Media, Trident, trust 2 Comments
Follow us on Twitter
Find us on Facebook
Subscribe
Keeping it simple wins every time