Tag Archives: buyology

November 30, 2009

Brand Rituals

Turning routines into customs linked to your brand Last weekend was my brother Jim’s first time visiting New York City. We spent the night at our cousin’s in Brooklyn, and kicked off the momentous day with breakfast at the Willburg Café. The food was very good, the prices were reasonable, and at the end of our [...]

Posted in Branding | Also tagged birthday, brand, Branding, Brooklyn, Cheetos, Corona, Cracker Jacks, crayons, customs, Guinness, lemon, Les Kreateurs, lime, Marketing, Martin Lindstrom, New York City, NYC, Patrick Hanlon, Primal Branding, restaurants, rituals, routines, simplicity, surprises, Thinktopia, treasure chest, Willburg Cafe | 2 Comments

November 20, 2009

Making Sponsorship More Visible

Don’t blend in with the scenery Most event sponsorships are lost branding opportunities, which is too bad for everyone involved. The sponsor usually doesn’t get any real recognition, which in turn makes is less likely that firms will renew their sponsorship. So how can we move beyond slapping a logo on an event Web page or [...]

Posted in Marketing | Also tagged 5K run, American Idol, bidwell id, Branding, Coca-Cola, Coke, decor, E.T., Ford, Marketing, Martin Lindstrom, PR, product placement, Public Relations, RCA records, recognition, Reese's Pieces, Simon Cowell, Sponsorship, target audience | Leave a comment

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Tag Archives: buyology

Brand Rituals

Making Sponsorship More Visible

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