Beware the struggle to serve both business and society
Do companies have a responsibility to fight consumerism? We all know the answer to that: no. It is the individual consumer’s responsibility to figure out what is best. Caveat emptor, kid.
Now let me rephrase the question: do we have a responsibility to our children? Most people [...]
Posted in Consulting, Ethics, Marketing | Also tagged bottom line, carbon footprint, compensation, consumerism, Corporate Social Responsibility, CSR, Dan Ariely, Duke University, eco-friendly, environment, Ethics, Greenwashing, guilt offsetting, individualism, market norms, Marketing, materialism, philosophy, Predictably Irrational, recycling, Santa, self-esteem, social norms, Todd Verlander
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Social vs. Market Norms