Tag Archives: Charlie Butter

September 22, 2009

You Put a Spell on Me

Podcast: Synaptic Branding 002: You Put a Spell on Me Making too much of neuroscience in marketing? “John,” Charlie said, leaning toward me over his Smithwick’s ale, “beware of making too much of neuroscience and marketing.” I dropped an onion ring in my lap, missing my napkin and greasing my pants. I cursed. Charlie Butter is an old [...]
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