Tag Archives: clients

April 5, 2010

The Virtues of Brand Guidelines

Ignore them only if you have money to spare. As a consciously documented representation of your company, branding is the foundation of your communications. Marketing, PR, and sales are how you tailor the brand to specific people and groups. Refining your brand is an ongoing process, but in general major changes in brand happen less frequently [...]
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December 9, 2009

Newcomers and Outsiders Raise Performance

Rocking the boat actually brings smoother sailing You may be surprised, but I’ve often felt that consultants are overrated. What they give—a binder of good suggestions—doesn’t always  justify the fee. But often consultants can provide something no insider can: a new perspective. A consultant’s success may have less to do with their product than their simple [...]
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