Tag Archives: Creativity

April 19, 2010

Podcasts Now Available

Synaptic Branding for Your Ears After a string of people suggested podcasting the blog, we obliged! We’ve started with a few of the favorite posts, and will expand from here. Great thanks to the talented  Dennis Crommett for production and theme music! Synaptic Branding 001: Neuromarketing 101 Synaptic Branding 002: You Put a Spell on Me Synaptic Branding 003: [...]
Posted in Uncategorized | Also tagged , , , , , | Leave a comment
February 22, 2010

Keeping it simple wins every time

The brain loves shortcuts Enter…Green Lantern I was never a huge fan of superheroes, though I did read some Green Lantern. More recently, I just took the online superhero personality quiz, which pegged me as…Green Lantern. Let’s go with this. Let’s say I’m Green Lantern. First, I’d show off my washboard abs for my lady. (Grrrrr…I’ll rescue you [...]
Posted in Branding, Creativity, Marketing | Also tagged , , , , , , | 3 Comments
February 18, 2010

Beware Marketing and Creative Superstars

Stop your fawning, and invest in process as much as in people. A few weeks back at a CIA base in Afghanistan,  a lone Jordanian doctor/double agent managed to blow up seven highly trained CIA operatives, including the base chief. How did he get so close to so many important people? There appear to be several [...]
Posted in Management | Also tagged , , , , , , , , , , , | Leave a comment
December 18, 2009

Hindsight Bias and Marketing Management

Why we say we can predict anything … after the fact Creativity needs room to breathe. There is no faster way to suffocate imagination than negative comments such as “I’ve seen that before” and “That’s not new.” Likewise, when a project doesn’t go well, somebody usually chimes in with “You should have seen that coming,” implying [...]
Posted in Creativity, Management, Marketing | Also tagged , , , , , , , , , , , , , , | Leave a comment
October 27, 2009

A World of Inspiration

Podcast: Synaptic Branding 003: A World of Inspiration The 10,000 hour rule, dating other cultures, and creativity I grew up drawing and painting. With my grandmother’s intervention, I even had the opportunity to have my work critiqued by Andrew Wyeth. Andy’s advice: if you want to be good, you just have to put in your time. He [...]
Posted in Creativity, Management, Marketing | Also tagged , , , , , , , , , , , , , , , , | 1 Comment