Tag Archives: cuteness

The Power—and Pitfalls—of Cuteness

Baby schema Doesn’t Like Sharing the Stage As you may have noticed, we’re awash in cuteness these days. The latest dose comes in the form of a full-length documentary film, Babies, released Mother’s Day weekend. Advertising Age reports that marketers were all over it. Vanity Fair examined the trend at length last year, noting among other [...]
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