Sign up for our Newsletter (Enter Email Address)
Most Popular Articles
Tag Archives: Danier Leather
May 10, 2010
Humor is attention-getting, memorable—and persuasive It’s the funny ads that go viral. And funny ads regularly clean up the Clio awards, advertising’s Oscars. Marketers have always relied on humor, but now brain science is helping us understand why it works so well—and how best to use it.