Tag Archives: David Carroll

October 25, 2010

Authenticity? Just do it.

Hiding behind hollow messaging is just another attempt at control In my last post, I wondered whether Gap’s terrible new logo was not a misstep but rather a brilliantly fabricated authenticity moment: it allowed the company to appear responsive to its customers by quickly reverting to its iconic blue box (btw, neuroscience may help explain why [...]
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