Tag Archives: design

November 1, 2010

Good Practices Never Go Out of Style

Book Review: About Face—The Secrets of Emotionally Effective Advertising by Dan Hill Conducting primary neuromarketing research is expensive. But I see neuromarketing becoming accessible to small and mid-size companies in two ways. The first is that the tools of neuro research are becoming cheaper, making it easier for smaller research providers to get involved or for [...]

Posted in Marketing, Review | Also tagged About Face The Secrets of Emotionally Effective Advertising, advertising, book review, Dan Hill, logo, Marketing, Neurobranding, neuromarketing | Leave a comment

October 12, 2010

Filling the Authenticity GAP

Can a company fabricate a chance to appear real? Honestly, I can’t figure out whether the GAP marketers are brilliant or thick. At first blush, they appeared dense with the unveiling of their new logo. Did they really believe it was an improvement over the old? The old seemed to meet important criteria: unique, iconic, and [...]

Posted in Branding, Marketing | Also tagged Branding, GAP, logo, Marketing, Neurobranding, neuromarketing | 3 Comments

November 10, 2009

Patterns in Branding

“Variety in unity,” or the magical place between confusion and boredom Drinking buddy and neuroscience professor Charlie Butter commented on an early blog, but his comment really deserves its own post. Charlie writes: “Behavioral economics tells us much about irrational factors in our choices (but rational when considering our evolutionary history), but design in brands plays a [...]

Posted in Branding | Also tagged Adidas, art, Bangs & Bows, Behavior, Behavioral economics, Best Buy, Blackberry, boredom, brain, brain mechanisms, Branding, Charlie Butter, confusion, Descartes, Dunkin' Donuts, emotional behavior, fractal, Google, Hairway to Heaven, Jackson Pollock, Kellogg, LimoLiner, logo, Marketing, Neuroscience, patterns, PayPal, Pepsi, Psychology, Snippety Dippedy Bob Do, spirals, Stop and Shop, Twitter, unity, University of Michigan, Windows | 2 Comments

October 27, 2009

A World of Inspiration

Podcast: Synaptic Branding 003: A World of Inspiration The 10,000 hour rule, dating other cultures, and creativity I grew up drawing and painting. With my grandmother’s intervention, I even had the opportunity to have my work critiqued by Andrew Wyeth. Andy’s advice: if you want to be good, you just have to put in your time. He [...]

Posted in Creativity, Management, Marketing | Also tagged Adam D. Galinsky, Andrew Wyeth, art, bidwell id, Creativity, culture, hiring, INSEAD, international, language, living overseas, Malcolm Gladwell, Mali, Marketing, Northwestern University, Peace Corps., William W. Maddux | 2 Comments

Tag Archives: design

Good Practices Never Go Out of Style

Filling the Authenticity GAP

Patterns in Branding

A World of Inspiration

Search

Sign up for our Newsletter (Enter Email Address)

Categories

Most Popular Articles

Blogs on the brain and marketing