Beware the struggle to serve both business and society
Do companies have a responsibility to fight consumerism? We all know the answer to that: no. It is the individual consumer’s responsibility to figure out what is best. Caveat emptor, kid.
Now let me rephrase the question: do we have a responsibility to our children? Most people [...]
Posted in Consulting, Ethics, Marketing | Also tagged bottom line, carbon footprint, caveat emptor, compensation, consumerism, Corporate Social Responsibility, CSR, Dan Ariely, Duke University, environment, Ethics, Greenwashing, guilt offsetting, individualism, market norms, Marketing, materialism, philosophy, Predictably Irrational, recycling, Santa, self-esteem, social norms, Todd Verlander
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Social vs. Market Norms