Tag Archives: Facebook

November 18, 2010

Trouble on the Front Line of Authenticity

Trust in peer networks takes a nosedive Let’s assume your business is overflowing with 100-percent genuine authenticity. As it should be. Now, what’s the best way to broadcast and cultivate that authenticity? Social networking, right? Not so fast: already, the credibility of social networks among consumers isn’t what it used to be.
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October 25, 2010

Authenticity? Just do it.

Hiding behind hollow messaging is just another attempt at control In my last post, I wondered whether Gap’s terrible new logo was not a misstep but rather a brilliantly fabricated authenticity moment: it allowed the company to appear responsive to its customers by quickly reverting to its iconic blue box (btw, neuroscience may help explain why [...]
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June 11, 2010

Creepy Crawlers

Facebook’s Big Brother issue Professor George Milne of the University of Massachusetts studies online privacy and why some businesses—like Facebook—are starting to give us the creeps. Facebook CEO Mark Zuckerberg has been clear that he believes we should all be open with our personal information. He put that belief into action by setting Facebook privacy defaults that [...]
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January 19, 2010

We Must, We Must, We Must Improve Our Trust

Build it and they will pay attention Scientists have discovered the “trust molecule”: oxytocin. One whiff of this hormone and even people you were specifically told aren’t trustworthy will suddenly seem like Boy Scouts. But until the day we can purchase Parfum de Confiance, we are left inducing trust the old-fashioned way: we have to earn [...]
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