Tag Archives: Fast Company

November 30, 2010

The Case for Charity Termination

I didn’t join the board of the United Way of Hampshire Country because of its mission, which frankly didn’t stir me. I joined because I knew that my time—which I highly value—would be well spent. Charities are good only if they are effective. I refuse to waste my time on a charity simply because its mission [...]
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April 1, 2010

Neuromarketing Presentation

Communication and Leadership Conference Western New England College Springfield, MA Wednesday, April 7, 2010, 7:30 a.m. – 4:00 p.m. Brain Sells Neuromarketing Workshop 9:15 a.m. – 10:30 a.m. Marketing is in the middle of a pivotal transition with the introduction of neuromarketing or the use of  brain science and modern behaviorism to help marketers create better products and services. Find out what science is [...]
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March 31, 2010

Triangulation Tour de Force

Neuromarketing works best when cross-referenced with other research. When I was in the Peace Corps, our bible, so to speak,was Where There is No Doctor, the most widely used health-education book in tropical and subtropical countries. (It’s been translated into more than 100 languages!) This testament to better health provides valuable advice, such as: if a variety of [...]
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August 27, 2009

Cut the Strings

Less Control Can be Better for You and your Brand Brand authenticity. The phrase makes smart managers swoon. It means a company or organization is trusted, valued, and recommended to others. But these are traits you cannot simply invent—they must come from a foundation of integrity. Therein lies the catch-22. The harder a brand tries to [...]
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