Tag Archives: fMRI

August 15, 2010

On Price and Perception

The very real value of branding As prices goes down, demand goes up. That’s the usual economic formula. We all want more for less, right? Buy one, get one free! But in the case of “Veblen goods” (named after economist Thorstein Veblen), demand goes up as prices increase. Why? A high-priced item is often a high-status item.
Posted in Branding, Marketing | Also tagged , , , , , , , , , | 6 Comments
June 24, 2010

Social Standing Is Number One

Why we’re all buying—and selling—cool I have a horrid confession: I wore Daisy Dukes in middle school. It didn’t have to do with the TV show or Catherine Bach…honest. Rather, it represented rural New Hampshire social capital of the day: the more ragged the cutoffs, the better. Most of us like to think we left peer [...]
Posted in Marketing | Also tagged , , , , , | 1 Comment
February 8, 2010

Neuromarketing 101

Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).
Posted in History, Marketing | Also tagged , , , , , , , , , , , , , , , , , , | 2 Comments
September 22, 2009

You Put a Spell on Me

Podcast: Synaptic Branding 002: You Put a Spell on Me Making too much of neuroscience in marketing? “John,” Charlie said, leaning toward me over his Smithwick’s ale, “beware of making too much of neuroscience and marketing.” I dropped an onion ring in my lap, missing my napkin and greasing my pants. I cursed. Charlie Butter is an old [...]
Posted in Marketing | Also tagged , , , , , , , , , , | 2 Comments