Tag Archives: Francis Rausher

Neuromarketing: the new “Mozart Effect”?

The future is usually hazy for me. I wasn’t impressed when first introduced to the Macintosh II in 1988, figuring the computer would take its place beside the waxer as a pasteup tool. I didn’t predict my wife would be upset when I forgot her birthday. But it was clear to me that neuromarketing would be [...]
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