Tag Archives: Frito-Lay

February 8, 2010

Neuromarketing 101

Podcast: Episode_001: Neuromarketing 101 You wanted an overview—here it is. Neuromarketing—using scientific measurements of brain and nervous system activity to encourage consumers to buy specific things—is still in its infancy (the term was coined around 2002).

Posted in History, Marketing | Also tagged brain, Branding, Daimler, Dan Ariely, EEG, fMRI, Freakonomics, Google, History, Marketing, Martin Lindstrom, neuroeconomics, neuromarketing, Neuroscience, New York Times, Predictably Irrational, Stephen J. Dubner, the Weather Channel, Time Magazine | 2 Comments

October 1, 2009

Mea Culpa Diem

Guilt in Marketing and Advertising It started with a run that included our poodle Dudley and our neighbor’s black lab Tessie. At one point, next to a stream, I unleashed the dogs and they bolted. I waited and called, then gave up, and backtracked to search for them.

Posted in Marketing | Also tagged Band Aid, guilt, Judaism, Mafred Esser, Marketing, Puritan, Saatchi & Saatchi, Sally Struthers, science, SunChips, women | Leave a comment

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Tag Archives: Frito-Lay

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