Tag Archives: Gerald Zaltman

January 11, 2010

Why The Usual Suspects—Focus Groups—Suck

Better market research through neuroscience. And the one number that will never change. Try as we might, marketing is still more a guessing game than anybody wants. Eighty percent of new products and services fail within their first six months. Most Hollywood films and TV pilots fail. And that includes those that were vetted by focus [...]
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May 27, 2009

Profound Metaphors

Life’s a Trip. So is Marketing. Two weeks ago, my grandmother—nicknamed Busybee—sat up on the edge of her bed. This wasn’t easy for her. She was hooked up to oxygen and hadn’t eaten in days. The doctors thought she had had a small stroke. But, she announced to everybody, she had someplace to go. The bathroom?, [...]
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