Why we say we can predict anything … after the fact
Creativity needs room to breathe. There is no faster way to suffocate imagination than negative comments such as “I’ve seen that before” and “That’s not new.” Likewise, when a project doesn’t go well, somebody usually chimes in with “You should have seen that coming,” implying [...]
Posted in Creativity, Management, Marketing | Also tagged ad campaign, advertising, classic study, Creativity, decision-making, employees, feedback, foresight, hindsight bias, ideas, job applicants, marketing plan, post hoc, predictions, success rate
Hindsight Bias and Marketing Management