Tag Archives: John Bidwell

March 9, 2009

Birth of a Notion

Welcome to the Bidwell ID brand blog. I started it because I’m constantly struck by how what I do for a living—marketing and branding—bumps up against how people actually behave. I find people fascinating and love learning more about how the mind works, so I’ve invented a new term to describe how the two interact: synaptic [...]
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