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Tag Archives: logo
Filling the Authenticity GAP
Can a company fabricate a chance to appear real?
Honestly, I can’t figure out whether the GAP marketers are brilliant or thick. At first blush, they appeared dense with the unveiling of their new logo. Did they really believe it was an improvement over the old? The old seemed to meet important criteria: unique, iconic, and [...]
Posted in Branding, Marketing Also tagged Branding, design, GAP, Marketing, Neurobranding, neuromarketing 3 Comments
Patterns in Branding
“Variety in unity,” or the magical place between confusion and boredom
Drinking buddy and neuroscience professor Charlie Butter commented on an early blog, but his comment really deserves its own post. Charlie writes:
“Behavioral economics tells us much about irrational factors in our choices (but rational when considering our evolutionary history), but design in brands plays a [...]
Posted in Branding Also tagged Adidas, art, Bangs & Bows, Behavior, Behavioral economics, Best Buy, Blackberry, boredom, brain, brain mechanisms, Branding, Charlie Butter, confusion, Descartes, design, Dunkin' Donuts, emotional behavior, fractal, Google, Hairway to Heaven, Jackson Pollock, Kellogg, LimoLiner, Marketing, Neuroscience, patterns, PayPal, Pepsi, Psychology, Snippety Dippedy Bob Do, spirals, Stop and Shop, Twitter, unity, University of Michigan, Windows 2 Comments
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