Tag Archives: Matthew May

August 14, 2009

Beliefs of a Feather

Confronting Confirmation Bias Toward the end of The Ascent of Money, author Niall Ferguson delves into heuristics, a word that I think should mean “the statistics of vomiting,” but actually refers to mental, or cognitive, shortcuts. Humans have evolved heuristics as a way to think more efficiently, but heuristics present decision-making liabilities.
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July 10, 2009

Simply Persuasive

The Gospel of the Clear and Uncluttered One of the reasons that I love science in marketing is that it can confirm what I already believe. It is soooo satisfying to have a researcher in a starched lab coat tell me I’m right. A major theme in the Bidwell ID Holy Book of Branding and Marketing is [...]
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