Tag Archives: Neurobranding

June 24, 2010

Social Standing Is Number One

Why we’re all buying—and selling—cool I have a horrid confession: I wore Daisy Dukes in middle school. It didn’t have to do with the TV show or Catherine Bach…honest. Rather, it represented rural New Hampshire social capital of the day: the more ragged the cutoffs, the better. Most of us like to think we left peer [...]
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June 11, 2010

Creepy Crawlers

Facebook’s Big Brother issue Professor George Milne of the University of Massachusetts studies online privacy and why some businesses—like Facebook—are starting to give us the creeps. Facebook CEO Mark Zuckerberg has been clear that he believes we should all be open with our personal information. He put that belief into action by setting Facebook privacy defaults that [...]
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June 1, 2010

The Power—and Pitfalls—of Cuteness

Baby schema Doesn’t Like Sharing the Stage As you may have noticed, we’re awash in cuteness these days. The latest dose comes in the form of a full-length documentary film, Babies, released Mother’s Day weekend. Advertising Age reports that marketers were all over it. Vanity Fair examined the trend at length last year, noting among other [...]
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May 20, 2010

Podcast: Sex Doesn’t Sell Products

(although it does a good job of selling itself) Synaptic Branding 005: Sex Doesn’t Sell Products This is a repost—with a new accompanying podcast—of one of our most popular blogs. I have a long-standing vision of myself as the big advertising art director. I’m donning peg-leg Armanis with a tight crotch, and sporting a flowing Diesel Sevento shirt. [...]
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May 10, 2010

Make It Funny

Humor is attention-getting, memorable—and persuasive It’s the funny ads that go viral. And funny ads regularly clean up the Clio awards, advertising’s Oscars. Marketers have always relied on humor, but now brain science is helping us understand why it works so well—and how best to use it.
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