Tag Archives: neurology

January 26, 2010

Shopper, Know Thyself

Uncover “covert marketing” to shop smarter The same impulse behind my degree in religious studies is responsible for my interest in neuroscience and behaviorism in branding and marketing. I want to know what people believe, and what motivates them. I also believe that a deeper understanding of these things makes us better decision makers. (And I’m [...]

Posted in Ethics, Marketing | Also tagged advertising, behaviorism, Branding, covert marketing, Daily Hampshire Gazette, Ethics, George Milne, Marketing, Neuroscience, Paco Underhill, Shalini Bahl, shopping, Subliminal, University of Massachusetts | Leave a comment

July 24, 2009

Engaging the Head

The Explosion of Neurological Knowledge I finished Descartes Bones: A Skeletal History of the Conflict Between Faith and Reason by Russell Shorto on the same day that I banged heads with my standard poodle Dudley. I was left dazed and my eyebrow swollen and bloodied. From Dudley, I mean, but the book and bump left me [...]

Posted in History | Also tagged Descartes, History, Marketing, Phineas Gage, Russell Shorto | Leave a comment

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Tag Archives: neurology

Shopper, Know Thyself

Engaging the Head

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Most Popular Articles

Blogs on the brain and marketing