Tag Archives: neuromarketing

October 4, 2010

Ritual’s Surprising Stealth

Sometimes the sideshow is the main attraction What is it about your product or service that’s most important to your customers? Are you sure about that? Among the interesting stuff packed into The Buying Brain, a new book by NeuroFocus CEO Dr. A. K. Pradeep, is a study of yogurt consumption. You might well think that the best [...]
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August 15, 2010

On Price and Perception

The very real value of branding As prices goes down, demand goes up. That’s the usual economic formula. We all want more for less, right? Buy one, get one free! But in the case of “Veblen goods” (named after economist Thorstein Veblen), demand goes up as prices increase. Why? A high-priced item is often a high-status item.
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July 16, 2010

Us vs. Them

Your brand’s best friend might be an enemy Red Sox vs. Yankees, Coke vs. Pepsi, Republicans vs. Democrats, Apple vs. Microsoft. These are among the most recognizable brands in the world. Each is defined in part by its opposition to the other. Can you even think of one without thinking of the other? What makes rivalries so [...]
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June 28, 2010

Neuromarketing: the new “Mozart Effect”?

The future is usually hazy for me. I wasn’t impressed when first introduced to the Macintosh II in 1988, figuring the computer would take its place beside the waxer as a pasteup tool. I didn’t predict my wife would be upset when I forgot her birthday. But it was clear to me that neuromarketing would be [...]
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