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Tag Archives: Neuroscience
October 22, 2010
NewScientist has a wonderful article that reflects on the failed Gap logo from a neuroscience perspective. Check it out.
May 10, 2010
Humor is attention-getting, memorable—and persuasive It’s the funny ads that go viral. And funny ads regularly clean up the Clio awards, advertising’s Oscars. Marketers have always relied on humor, but now brain science is helping us understand why it works so well—and how best to use it.
May 5, 2010
Patrick Hanlon’s Primal Branding taps into belief systems—and neuromarketing Before I even knew about neuromarketing, I was inspired by Patrick Hanlon’s book Primal Branding. Patrick’s premise is that brands are belief systems. Like all belief systems, they consist of seven pieces of what Patrick calls “primal code”: a creation story, a creed, icons, rituals, sacred words, [...]
April 5, 2010
Ignore them only if you have money to spare. As a consciously documented representation of your company, branding is the foundation of your communications. Marketing, PR, and sales are how you tailor the brand to specific people and groups. Refining your brand is an ongoing process, but in general major changes in brand happen less frequently [...]
April 1, 2010
Communication and Leadership Conference Western New England College Springfield, MA Wednesday, April 7, 2010, 7:30 a.m. – 4:00 p.m. Brain Sells Neuromarketing Workshop 9:15 a.m. – 10:30 a.m. Marketing is in the middle of a pivotal transition with the introduction of neuromarketing or the use of brain science and modern behaviorism to help marketers create better products and services. Find out what science is [...]